Pay Per Click

Paid advertising is an ever-changing industry with new technologies, changing platforms, new targeting methods and numerous other changes that makes it a difficult space to attain and maintain expertise. We offer that expertise across an array of networks and platforms. This allows us to handle any client need with the knowledge and skill necessary to deliver a successful campaign.

We can service the needs of your entire client portfolio. We have cost effective plans for the smaller, local business and customized, enterprise level SOWs for your premium clients.

Our Process

Our paid search process starts with a client questionnaire and interview to further understand the client’s business, the industry, competition, previous pain points and goals. We work in tandem with the client to leverage their product and industry knowledge to build well thought out campaigns. WE break down our efforts into three pieces: campaign creation, campaign management and campaign expansion.

Campaign Creation

Campaign creation begins with targeting research. Whether the targets are demographic, geographic, top-related or keyword based. We develop a list of targets and create ad campaigns that are geared to meet campaign goals. The focus can be lead generation, ecommerce or branding.

We focus our efforts on not only the campaign side (target and ad creation), but also on the conversion funnel. Focusing on conversion rate optimization plays a key role in a campaigns success. Optimizing landing pages to convert at their highest possible rates, along with creating detailed conversion tracking data, leads to highly successful campaigns.

Campaign Management

Maintenance and optimization during a campaign’s lifetime delivers your client the most value. No matter the size of the client or campaign, maintenance and optimization are part of every effort. Continuing to finetune targeting, improve ad copy and test landing page variations drives success.