Shopping Campaigns & Feed Management

Shopping campaigns are a very effective paid platform for retailers. We structure our plans much in the way we do our paid search services.

Our Process

We start these campaigns with our questionnaire/interview process, complete a campaign setup phase, engage in ongoing management and tie everything together with reporting.

Product Feeds

The one unique piece to shopping campaigns are the product feeds. Shopping platforms add a unique and technical piece to paid advertising. Client product data must be delivered to various shopping channels (Google, Bing, Amazon, Connexity, Ebay Commerce Network, etc) in specific formats.

We offer services to create and deliver product feeds to these various networks. This is an important piece in the success of a shopping campaign. Getting the right information, in the right format, to the shopping engine invariably means the difference between products being listed or not.

Our system allows us the ability to optimize feeds for better placement and results. We can help setup the review process, set proper shipping and tax guidelines, implement promotions and sales and understand COGs/margin at the product level to deliver a profitable campaign.

Our team can help you and your clients navigate the complexity of an ecommerce campaign.