Social Media Management
We offer social media services for both large and small customers. Packages are tailored to the unique needs of your client base. Our organic social media service focuses on implementing the right strategy and tactics for each client. A complete social media package includes a strategy plan, content research and scheduling, implementation and proper tracking.
Our Process
As with all of our services, we start things off by understanding the client’s needs through a questionnaire and interview process. We use that time and information to formulate a plan structure and to understand the goals of the campaign.
Research and Scheduling
Content topic research and scheduling are the bulk of campaign effort. We work to understand what resonates with the client’s user base and plan out a content schedule that aligns with that user base. Using a mix of consumable content and marketing messages we look to grow user interaction and push more business to the top of the sales funnel.
Implementation
We handle implementation of content across an array of platforms including Facebook, Instagram, Google Business (Google +), Twitter, LinkedIn and YouTube. Depending on the customer’s needs and budget, we can build plans that offer limited interactions and platforms or daily+ interactions across numerous platforms.
Management
As with everything we do, tracking and reporting play a key role in our management services. We use traffic metrics to improve our process and to prove success to the client. Proper tracking of key performance indicators help deliver factful reporting and pave the way for future expansion.
Paid social media services are a component of our social strategy. An overview can be found under our PPC services heading.